In statistical research, the end-user assumes your research was conducted and reported ethically. More often than not, your subjects are humans who expect to be treated with openness and honesty.

Research ethics are concerned with informed consent, confidentiality, deception, and (when working with animals) humane treatment.

Research Ethics:

1. The results of your research should enhance and benefit society.

2. You as principal researcher are responsible for every phase of the research. This includes implementation of the research as well as the actions of research subjects

3. Once the research is completed, the outcomes of the study must be reported in an accurate, honest, and fair manner.

4. All contributors to the research project must be given credit.

5. In order to avoid plagiarism and to ethically acknowledge original works, you must always provide a complete biographic reference.

6. Individuals involved in the research should not be pressured or coerced to participate.

7. You must minimize harm and/or risk to participants.

8. Any "after research" treatment obligations to participants must be met.

9. Reversal of any negative consequences of the research needs to be instigated.